Before commencing the development of a digital marketing strategy we analyse. At PRINCIPLE we make it our business to know your business. Understanding existing processes, marketing activities and forming relationships with your team allows us to create a strategic plan that can be delivered in partnership to meet your business objectives.
Once we have gained a better understanding of your existing business processes and marketing activities we create a strategic digital marketing plan to meet you immediate short and long term business objectives. This plan will include key marketing activities, KPIs and responsibilities.
Upon agreement of the digital marketing plan a project plan is put in place. This plan will include key marketing activities, expected duration and deliverables. This can be delivered by the PRINCIPLE team or working in partnership with your in-house marketing department.
Fundamental to every digital marketing strategy is reporting, openness and transparency. Being accountable to our clients is important to our team, it enables us to create relationships based on honesty, trust and integrity.
At PRINCIPLE, we continuously monitor and refine campaigns to ensure optimum results for our clients. It is this continuous monitoring that enables us to react quickly and work in the best interest of our clients.