Content marketing is much more than creating and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing. It needs a strategic and that’s what a content marketing strategy is all about.
At PRINCIPLE, we work with brands to create and implement an integrated content marketing strategy which their audience will find engaging while increasing the brands visibility and authority within the search engages. This planned strategic approach aligns with the overall digital marketing strategy and other audience touch points such as social, email, paid etc.
56% of marketers believe that personalised content promotes higher engagement.
Analyse target audience and their interests by creating customer personas
- Identify marketing and organisational goals
- Identify and agree upon content marketing metrics and KPIs do we need to gauge success
- Analyses organizational processes, identify potential blockers and agree upon key marketing priorities
- Analyse your industry and identify areas in which it’s changing
- Devise proper content planning, collaboration and scheduling processes
WHY GET IN TOUCH
Has your business invested in creating a great looking website, but struggling to create regular engaging content?
If yes, then you need to adopt a strategic approach to your content marketing to ensure your target audience can find your business, within the SERPs.
Our approach is simple, we meet and discuss your current situation and long term goals to create achievable and realistic targets.
Following this we document and agree the next best course of action and create a content strategy tailored to your business objectives.
Your content strategy can be delivered by PRINCIPLE strategists or your in house team can take ownership by availing of our mentoring services, allowing your team to develop their digital marketing skills.