Our Story

Founded by Nicola Hyndman, PRINCIPLE is a digital marketing agency who work with clients to create and deliver digital marketing strategies that are focused on strategic change, engagement, lead generation and conversion.

Nicola, a chartered marketer with the Chartered Institute of Marketing (CIM) has gained many qualifications from the Google suite of products,  including analytics, webmaster tools and adwords and is also a certified Copernica automated email marketing software trainer.

With more than 11 years digital marketing experience and working with some of Ireland most well known household brands she felt 2017 was her year to turn her vision of PRINCIPLE into a reality.

With hands on practical experience of delivering enterprise and entry level projects, the team at PRINCIPLE know how to deliver strategic change and drive results on behalf of their clients.

Her aim is simple: “To work with companies who are serious about growth and strategic digital marketing”

We have extensive experience of many content management and eCommerce systems which include EpiServer, Sitecore, Umbraco, NopCommerce, KillerContent, WordPress and wooCommerce

In addition to CMS and eCommerce experience the have extensive experience of email marketing software including IBM SilverPop, Copernica, Constant Contact, Swiftpage and MailChimp.

It is due to this invaluable experience and technical knowledge that differentiates PRINCIPLE from any other digital marketing consultancy.

We are customer focused, approachable, passionate about marketing and want to work in partnership with brands to deliver strategic change.

Talk to us, if you want develop a marketing strategy or take your existing marketing efforts to the next level.